The T-Frutta application is based on the need to put the large-scale retail trade in direct contact with the consumer and at the same time launch new business prospects.

Through a payoff that openly declares the meaning of the operation (“The information contained in your receipt has a value”) T-Frutta provides the end user with a service (expressed in advantages on the purchase of favorite products) and at the same time collects valuable information for partner companies such as Barilla, Ferrero, Heineken, Kraft, Lavazza, L’Oreal, Pampers, PostePay, Unilever, for the development of projects on customer areas with an extremely precise profile.

The architecture designed by Exprivia, based on Cloudera and Big Data Analytics, is intended for a mobile application that is easy to use by the consumer and very agile in collecting and analyzing a large mass of data, in order to provide partners with buyer profiles to which business projects can be dedicated.