Needs
SAP Business Technology Platform by Exprivia for Digital Retail
Competing successfully in the fast-paced retail, manufacturing and warehousing industry requires effective and scalable systems. We have developed a platform designed to support Digital Transformation in Retail, which stands out for its flexibility, innovation and ability to coordinate business management.
Primadonna, an Italian women’s footwear retailer with over 350 stores in more than 18 countries around the world, has chosen Exprivia’s SAP Business Technology Platform (BTP) solution to optimize store operations and implement a Digital Retail strategy.
Exprivia Solution
The solution is able to combine aspects such as data analysis and management, Artificial Intelligence, development, automation and integration of applications within a single unified SAP environment. A project that puts the customer at the center and that is constantly evolving, with obsessive attention to the User Experience and all aspects of logistics.
Digital transformation in Retail: the strategy for Primadonna
Primadonna has thus digitized its business effectively, managing the logistics processes of the stores in real time and creating an immediate interaction, in the feedback of sales, between the checkout software and the SAP platform. As part of the digital retail strategy, this has made it possible to reduce data analysis times and critical warehouse issues, with the additional advantage of obtaining an omnichannel approach that guarantees accessibility via the web from both PCs and tablets. The flexibility of the project allows the suspension of back-office operations, prioritizing the core business of the store.
Results
Exprivia supports companies’ Digital Retail processes
The SAP Business Technology Platform solution adopted by Exprivia helps companies to operate intelligently, through advanced technologies that allow maximum security in the management of corporate information in hybrid and multi-cloud environments. With total control of the infrastructure, companies can monitor every process in maximum detail, through a single platform that accelerates their journey to more efficient and connected digital retail .
