Needs

The client outlined the need for a new Gas & Luce retail portal adhering to a new digital evolution strategy aimed at building loyalty and increasing the customer base through campaigns directed towards a prospect base of 15 million customers (the total customer base in Italy amounts to approximately 20 million).

Exprivia Solution

The solution is now the central tool of the new digital marketing strategy and allows lead management mechanisms, integrations with social networks, monitoring tools, segmentation and caring aimed at achieving commercial objectives.

Results

Through the new portal, the optimization of digital channels, the increase in the digital experience & sharing, and direct support to the customer during the purchase/subscription phase have been achieved. Also of note is the optimization of forms and sales processes, the tracking of customer behavior for the enrichment of the usage profile, the verification of the effectiveness of commercial campaigns and funnel conversions.