{"id":12945,"date":"2022-05-05T13:25:24","date_gmt":"2022-05-05T13:25:24","guid":{"rendered":"https:\/\/new.exprivia.it\/sin-categoria\/marketing-digital-una-plataforma-para-aumentar-el-negocio\/"},"modified":"2026-06-04T16:03:09","modified_gmt":"2026-06-04T16:03:09","slug":"marketing-digital-una-plataforma-para-aumentar-el-negocio","status":"publish","type":"post","link":"https:\/\/www.exprivia.it\/es\/reflexiones\/historial-del-caso\/marketing-digital-una-plataforma-para-aumentar-el-negocio\/","title":{"rendered":"Marketing Digital: una plataforma para aumentar el negocio"},"content":{"rendered":"

Necesidades<\/h2>\n

El cliente destac\u00f3 la necesidad de un nuevo portal minorista Gas & Luce que se adhiera a una nueva estrategia de evoluci\u00f3n digital orientada a fomentar la fidelidad y aumentar la base de clientes mediante campa\u00f1as dirigidas a una base de prospectos de 15 millones (la base total de clientes en Italia asciende a aproximadamente 20 millones).<\/p>\n

Soluci\u00f3n Exprivia<\/h2>\n

La soluci\u00f3n es ahora la herramienta central de la nueva estrategia de marketing digital y permite mecanismos de gesti\u00f3n de leads, integraciones con redes sociales, herramientas de monitorizaci\u00f3n, segmentaci\u00f3n y cuidado orientados a alcanzar objetivos comerciales.<\/p>\n

Resultados<\/h2>\n

A trav\u00e9s del nuevo portal, se ha logrado la optimizaci\u00f3n de los canales digitales, el aumento de la experiencia digital y el intercambio, as\u00ed como el soporte directo al cliente durante la fase de compra\/suscripci\u00f3n. Tambi\u00e9n es destacable la optimizaci\u00f3n de formularios y procesos de venta, el seguimiento del comportamiento del cliente para enriquecer el perfil de uso, la verificaci\u00f3n de la efectividad de campa\u00f1as comerciales y conversiones en embudo. <\/p>\n","protected":false},"excerpt":{"rendered":"

El cliente se\u00f1al\u00f3 la necesidad de un nuevo portal minorista Gas & Luce que se adhiera a una nueva estrategia de evoluci\u00f3n digital orientada a fomentar la fidelidad y aumentar la base de clientes.<\/p>\n","protected":false},"author":2,"featured_media":12948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[133],"tags":[146,161],"class_list":["post-12945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historial-del-caso","tag-energia-y-servicios-publicos","tag-experience-360"],"acf":[],"yoast_head":"\nMarketing Digital: una plataforma para aumentar el negocio - Exprivia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exprivia.it\/es\/reflexiones\/historial-del-caso\/marketing-digital-una-plataforma-para-aumentar-el-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: una plataforma para aumentar el negocio\" \/>\n<meta property=\"og:description\" content=\"El cliente se\u00f1al\u00f3 la necesidad de un nuevo portal minorista Gas & Luce que se adhiera a una nueva estrategia de evoluci\u00f3n digital orientada a fomentar la fidelidad y aumentar la base de clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exprivia.it\/es\/reflexiones\/historial-del-caso\/marketing-digital-una-plataforma-para-aumentar-el-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Exprivia\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T13:25:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T16:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exprivia.it\/wp-content\/uploads\/2025\/12\/visual-portale-gas-luce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miriam Monza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miriam Monza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/reflexiones\\\/historial-del-caso\\\/marketing-digital-una-plataforma-para-aumentar-el-negocio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/reflexiones\\\/historial-del-caso\\\/marketing-digital-una-plataforma-para-aumentar-el-negocio\\\/\"},\"author\":{\"name\":\"Miriam Monza\",\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/#\\\/schema\\\/person\\\/543ab08cfff58e9805ddbe963d53392e\"},\"headline\":\"Marketing Digital: una plataforma para aumentar el negocio\",\"datePublished\":\"2022-05-05T13:25:24+00:00\",\"dateModified\":\"2026-06-04T16:03:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/reflexiones\\\/historial-del-caso\\\/marketing-digital-una-plataforma-para-aumentar-el-negocio\\\/\"},\"wordCount\":187,\"image\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/reflexiones\\\/historial-del-caso\\\/marketing-digital-una-plataforma-para-aumentar-el-negocio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exprivia.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/visual-portale-gas-luce.jpg\",\"keywords\":[\"Energ\u00eda y Servicios P\u00fablicos\",\"Experience 360\"],\"articleSection\":[\"Historial del caso\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/reflexiones\\\/historial-del-caso\\\/marketing-digital-una-plataforma-para-aumentar-el-negocio\\\/\",\"url\":\"https:\\\/\\\/www.exprivia.it\\\/es\\\/reflexiones\\\/historial-del-caso\\\/marketing-digital-una-plataforma-para-aumentar-el-negocio\\\/\",\"name\":\"Marketing Digital: una plataforma para aumentar el negocio - 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