{"id":12945,"date":"2022-05-05T13:25:24","date_gmt":"2022-05-05T13:25:24","guid":{"rendered":"https:\/\/new.exprivia.it\/sin-categoria\/marketing-digital-una-plataforma-para-aumentar-el-negocio\/"},"modified":"2026-06-04T16:03:09","modified_gmt":"2026-06-04T16:03:09","slug":"marketing-digital-una-plataforma-para-aumentar-el-negocio","status":"publish","type":"post","link":"https:\/\/www.exprivia.it\/es\/reflexiones\/historial-del-caso\/marketing-digital-una-plataforma-para-aumentar-el-negocio\/","title":{"rendered":"Marketing Digital: una plataforma para aumentar el negocio"},"content":{"rendered":"<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Necesidades<\/h2>\n<p>El cliente destac\u00f3 la necesidad de un nuevo portal minorista Gas &#038; Luce que se adhiera a una nueva estrategia de evoluci\u00f3n digital orientada a fomentar la fidelidad y aumentar la base de clientes mediante campa\u00f1as dirigidas a una base de prospectos de 15 millones (la base total de clientes en Italia asciende a aproximadamente 20 millones).<\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Soluci\u00f3n Exprivia<\/h2>\n<p>La soluci\u00f3n es ahora la herramienta central de la nueva estrategia de marketing digital y permite mecanismos de gesti\u00f3n de leads, integraciones con redes sociales, herramientas de monitorizaci\u00f3n, segmentaci\u00f3n y cuidado orientados a alcanzar objetivos comerciales.<\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Resultados<\/h2>\n<p>A trav\u00e9s del nuevo portal, se ha logrado la optimizaci\u00f3n de los canales digitales, el aumento de la experiencia digital y el intercambio, as\u00ed como el soporte directo al cliente durante la fase de compra\/suscripci\u00f3n. Tambi\u00e9n es destacable la optimizaci\u00f3n de formularios y procesos de venta, el seguimiento del comportamiento del cliente para enriquecer el perfil de uso, la verificaci\u00f3n de la efectividad de campa\u00f1as comerciales y conversiones en embudo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cliente se\u00f1al\u00f3 la necesidad de un nuevo portal minorista Gas &#038; Luce que se adhiera a una nueva estrategia de evoluci\u00f3n digital orientada a fomentar la fidelidad y aumentar la base de clientes.<\/p>\n","protected":false},"author":5,"featured_media":12948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[133],"tags":[146,161],"class_list":["post-12945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historial-del-caso","tag-energia-y-servicios-publicos","tag-experience-360"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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