{"id":12902,"date":"2022-05-05T13:25:16","date_gmt":"2022-05-05T13:25:16","guid":{"rendered":"https:\/\/new.exprivia.it\/sin-categoria\/el-usuario-en-el-centro-del-negocio\/"},"modified":"2026-06-04T16:03:26","modified_gmt":"2026-06-04T16:03:26","slug":"el-usuario-en-el-centro-del-negocio","status":"publish","type":"post","link":"https:\/\/www.exprivia.it\/es\/reflexiones\/historial-del-caso\/el-usuario-en-el-centro-del-negocio\/","title":{"rendered":"El usuario en el centro del negocio"},"content":{"rendered":"<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Necesidades<\/h2>\n<p>Para alinearse con la competencia y enriquecer la funcionalidad de sus servicios m\u00f3viles, el cliente expres\u00f3 la necesidad de crear una aplicaci\u00f3n m\u00f3vil para terminales Android e iOS, que permita a cada usuario ver un conjunto de informaci\u00f3n relacionada con los servicios utilizados. En particular, se solicit\u00f3 la creaci\u00f3n de las \u00e1reas funcionales relacionadas con el perfil de usuario, con toda la informaci\u00f3n relativa a los servicios suscritos y utilizados, las Promociones\/Ofertas que pueden activarse y el soporte (FAQs, enlaces \u00fatiles). <\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Soluci\u00f3n Exprivia<\/h2>\n<p>Tras una fase de an\u00e1lisis de requisitos, la soluci\u00f3n propuesta implic\u00f3 el desarrollo de dos m\u00f3dulos distintos:<\/p>\n<p>1) un <strong>Front End<\/strong> en manos de los usuarios finales (App m\u00f3vil), creado en tecnolog\u00eda h\u00edbrida y destinado a sistemas operativos Android e iOS;<\/p>\n<p>2) un <strong>Back End<\/strong>, a trav\u00e9s de la soluci\u00f3n propietaria <strong><em>Mobile Orchestrator<\/em><\/strong> de Exprivia, que proporciona una capa de mediaci\u00f3n y l\u00f3gica de negocio entre el Front End y los sistemas existentes del cliente, sobre la cual reside la informaci\u00f3n, haciendo que los protocolos y las l\u00f3gicas de gesti\u00f3n de datos sean transparentes para el usuario final.<\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Resultados<\/h2>\n<p>Al final del proyecto, la aplicaci\u00f3n creada se public\u00f3 en las tiendas de Google Play (Android) y App Store (iOS), lo que permite al usuario consultar informaci\u00f3n relacionada con su perfil y servicios suscritos, as\u00ed como recibir noticias actualizadas.<\/p>\n<p>La soluci\u00f3n tambi\u00e9n permite que las personas de contacto de la empresa para los servicios de comunicaci\u00f3n revisen el comportamiento de cada tarjeta SIM individual en su empresa y dispongan de informaci\u00f3n agregada sobre el consumo y los costes.<\/p>\n<p>Tambi\u00e9n se ha creado una funci\u00f3n de Gesti\u00f3n de Campa\u00f1as para alertar a los usuarios, mediante notificaciones \u00abpush\u00bb, sobre eventos como promociones especiales y ofertas comerciales dedicadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para conocer y gestionar mejor sus servicios m\u00f3viles.<\/p>\n","protected":false},"author":2,"featured_media":12904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[133],"tags":[135,161],"class_list":["post-12902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historial-del-caso","tag-defensa-aeroespacial-y-telecomunicaciones","tag-experience-360"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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