{"id":12907,"date":"2022-05-05T13:25:16","date_gmt":"2022-05-05T13:25:16","guid":{"rendered":"https:\/\/new.exprivia.it\/senza-categoria\/the-user-at-the-center-of-the-business\/"},"modified":"2026-06-04T16:03:27","modified_gmt":"2026-06-04T16:03:27","slug":"the-user-at-the-center-of-the-business","status":"publish","type":"post","link":"https:\/\/www.exprivia.it\/en\/insights\/case-history\/the-user-at-the-center-of-the-business\/","title":{"rendered":"The user at the center of the business"},"content":{"rendered":"<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Needs<\/h2>\n<p>In order to align itself with the competition and enrich the functionality of its mobile services, the customer expressed the need to create a Mobile App for Android and iOS terminals, which allows each user to view a set of information relating to the services used. In particular, the creation of the functional areas relating to the user profile was requested, with all the information relating to services subscribed to and usage, the Promotions\/Offers that can be activated and support (FAQs, useful links). <\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Exprivia Solution<\/h2>\n<p>After a phase of requirements analysis, the proposed solution involved the development of two distinct modules:<\/p>\n<p>1) a <strong>Front End<\/strong> in the hands of end users (Mobile App), created in hybrid technology and intended for Android and iOS operating systems;<\/p>\n<p>2) a <strong>Back End<\/strong>, through Exprivia&#8217;s proprietary <strong><em>Mobile Orchestrator<\/em><\/strong> solution, which provides a layer of mediation and business logic between the Front End and the customer&#8217;s existing systems, on which the information resides, making the protocols and data management logics transparent to the end user.<\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Results<\/h2>\n<p>At the end of the project, the App created was published on the Google Play (Android) and App Store (iOS) stores, which allows the user to consult information relating to their profile and subscribed services and to receive update news.<\/p>\n<p>The solution also allows company contact persons for communication services to check the behavior of each individual SIM card in their company and to have aggregate information on consumption and costs.<\/p>\n<p>A Campaign Management feature has also been created to alert users, through &#8220;push&#8221; notifications, on events such as special promotions and dedicated commercial offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To know and manage their mobile services better.<\/p>\n","protected":false},"author":5,"featured_media":12909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[134],"tags":[140,162],"class_list":["post-12907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-history","tag-aerospace-defense-telco","tag-experience-360"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The user at the center of the business - Exprivia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exprivia.it\/en\/insights\/case-history\/the-user-at-the-center-of-the-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The user at the center of the business\" \/>\n<meta property=\"og:description\" content=\"To know and manage their mobile services better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exprivia.it\/en\/insights\/case-history\/the-user-at-the-center-of-the-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Exprivia\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T13:25:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T16:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exprivia.it\/wp-content\/uploads\/2025\/12\/exprivia-women.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"687\" \/>\n\t<meta property=\"og:image:height\" content=\"654\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alessio Brasili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessio Brasili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/en\\\/insights\\\/case-history\\\/the-user-at-the-center-of-the-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/en\\\/insights\\\/case-history\\\/the-user-at-the-center-of-the-business\\\/\"},\"author\":{\"name\":\"Alessio Brasili\",\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/en\\\/#\\\/schema\\\/person\\\/2d1a21ce90d8e7ded02c8cacb7aa9a0a\"},\"headline\":\"The user at the center of the business\",\"datePublished\":\"2022-05-05T13:25:16+00:00\",\"dateModified\":\"2026-06-04T16:03:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/en\\\/insights\\\/case-history\\\/the-user-at-the-center-of-the-business\\\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exprivia.it\\\/en\\\/insights\\\/case-history\\\/the-user-at-the-center-of-the-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.exprivia.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/exprivia-women.jpg\",\"keywords\":[\"Aerospace Defense &amp; 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