{"id":12448,"date":"2023-06-06T17:14:46","date_gmt":"2023-06-06T17:14:46","guid":{"rendered":"https:\/\/new.exprivia.it\/senza-categoria\/farma4all\/"},"modified":"2026-06-04T15:51:47","modified_gmt":"2026-06-04T15:51:47","slug":"farma4all","status":"publish","type":"post","link":"https:\/\/www.exprivia.it\/en\/research-projects\/farma4all\/","title":{"rendered":"Farma4all"},"content":{"rendered":"<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27984%27%20height%3D%27257%27%20viewBox%3D%270%200%20984%20257%27%3E%3Crect%20width%3D%27984%27%20height%3D%27257%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"\/wp-content\/uploads\/2026\/02\/Farma4all_Exprivia.png\" alt=\"Farma4all\" width=\"984\" height=\"257\" \/><\/p>\n<p><strong>Erogazione di Servizi Innovativi da parte delle Farmacie a supporto della salute e del wellness<\/strong><\/p>\n<p>L\u2019obiettivo del progetto Farma4All \u00e8 quello di creare una piattaforma software di mini-Customer Relationship Management, che possa gestire al meglio le attivit\u00e0 di marketing e di fidelizzazione del cliente in farmacia, interoperando con i sistemi esistenti e permettendo alla rete dei diversi attori in gioco di interagire, popolare e interrogare l\u2019ambiente, reso disponibile via Web.<\/p>\n<p>Il progetto Farma4all ha realizzato una piattaforma software di servizi innovativi erogati da parte di farmacie in rete, fruibili da remoto tramite accesso a <em>web-application<\/em>. Tale piattaforma contribuir\u00e0 a costruire e rafforzare l\u2019identit\u00e0 e la competitivit\u00e0 delle farmacie, costruendo una relazione durevole e profittevole a vantaggio sia dei cittadini\/consumatori che delle farmacie.<\/p>\n<p>Attraverso il sistema software, pertanto, il progetto ha raggiunto diversi obiettivi:<\/p>\n<ul>\n<li>Definire la gestione strutturata dei servizi attuali e futuri svolti nelle farmacie.<\/li>\n<li>Attuare l\u2019integrazione di tutti i servizi per ottenere un quadro completo di ogni singolo cliente\/paziente, al fine di poterlo seguire con tutte le attivit\u00e0 di <em>Customer Care.<\/em><\/li>\n<li>Raccogliere, organizzare e gestire in proprio tutti i dati raccolti sui clienti, siano essi preferenze di acquisto o informazioni sui servizi effettuati e sulle terapie seguite. In tal modo si favorir\u00e0 un approccio \u201c<em>marketing oriented<\/em>\u201d, in grado di stimolare e ingaggiare l\u2019utente durante la sua esperienza di salute e di acquisto nella farmacia, utilizzando anche tecniche di profilazione dell\u2019utente. Si tratta quindi da un lato di accompagnare l\u2019utente nel conoscere i prodotti, consigliare e, grazie a tecniche di fidelizzazione e di <em>gamification<\/em>, offrire incentivi ed attivit\u00e0 di <em>couponing<\/em><\/li>\n<li>Automatizzare tutte le attivit\u00e0 di marketing e di <em>Customer Relationship Management<\/em> in chiave fortemente innovativa ma concretamente praticabile, soprattutto per il cliente. L\u2019idea \u00e8 svolgere una funzione sociale, di primo riferimento ed anche di primo intervento in caso di consulto su farmaci prescritti, modalit\u00e0 d\u2019uso, reazioni allergiche, e cos\u00ec via.<\/li>\n<li>Acquisire la propriet\u00e0 e la gestione dei dati raccolti, evitandone la dispersione e la diffusione non autorizzata a terzi.<\/li>\n<\/ul>\n<p>La piattaforma software offre inoltre funzionalit\u00e0 di <em>back office<\/em> con cui il farmacista \u00e8 in grado di analizzare, grazie al supporto di funzionalit\u00e0 di tipo <em>Analytics<\/em>, le aree pi\u00f9\/meno competitive della farmacia. Ci\u00f2 potrebbe cos\u00ec riorientare il business della farmacia stimolando la capacit\u00e0 di offrire nuovi servizi e di aprire a nuovi segmenti di mercato e specializzazioni. Per garantire il maggior risultato della piattaforma Farma4All in termini di fidelizzazione e per garantire ulteriori possibilit\u00e0 di business da parte delle farmacie aderenti al progetto si sono realizzati dei <em>chatbot<\/em> per una migliore interazione utenti-farmacia.<\/p>\n<h2 style=\"margin-bottom: 5px; line-height: 1.3; font-size: 1.5em;\">Partner di progetto<\/h2>\n<ul>\n<li>FARMACIA MENGOLI SNC<\/li>\n<li>EXPRIVIA S.P.A.,<\/li>\n<li>FARMACIA ALFONSO MIGALI,<\/li>\n<li>FARMACIA BUCCI DI BUCCI MARIA ANNA BIANCA,<\/li>\n<li>FARMACIA DEL PRETE DI MARIA GABRIELLA E MARINA BAFFA SNC,<\/li>\n<li>FARMACIA ELIA DEI DOTTORI ELIA LEONARDANTONIO E ELIA FRANCESCA SNC,<\/li>\n<li>FARMACIA MOSCHETTINI DELLA DR.SSA MARIA ROSARIA FRIGINO,<\/li>\n<li>FARMACIA RAO 1832 DELLA DOTT.SSA BITONTI ROBERTA,<\/li>\n<li>FARMACIA SCARDIA DELLE DOTT.SSE MARIA GABRIELLA E DARIA METRANGOLO SNC,<\/li>\n<li>GRECO DANIELA GIUSEPPINA,<\/li>\n<li>LEGROTTAGLIE ANNA MARIA,<\/li>\n<li>STUDIO EGA SRL,<\/li>\n<li>FARMACIA CAZZATO FARMACIA CAZZATO DELLA DOTT.SSA ADDOLORATA CELIMANNA GIUSEPPA VANTAGGIATO &amp; C. S.A.S.<\/li>\n<\/ul>\n<h3 style=\"margin-bottom: 5px; line-height: 1.2; font-size: 1.3em;\">Rappresentanti Utenza Finale coinvolti<\/h3>\n<ul>\n<li>ORDINE FARMACISTI PROVINCIA DI LECCE<\/li>\n<\/ul>\n<h3 style=\"margin-bottom: 5px; line-height: 1.2; font-size: 1.3em;\">Laboratori di ricerca coinvolti<\/h3>\n<ul>\n<li>DHITECH Scarl<\/li>\n<li>GSA Lab &#8211; Dipartimento di Ingegneria dell&#8217;Innovazione &#8211; Universit\u00e0 del Salento<\/li>\n<li>Laboratorio di Ingegneria Economico-Gestionale &#8211; Universit\u00e0 del Salento<\/li>\n<li>Laboratorio di Decision Support Systems e Business Intelligence &#8211; Universit\u00e0 del Salento<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Erogazione di Servizi Innovativi da parte delle Farmacie a supporto  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":12437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[188],"tags":[162,148],"class_list":["post-12448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-projects","tag-experience-360","tag-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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